5 Effective Tips on How to Publish a Cookbook
You are probably here because you want to discover how to publish a cookbook. You have come to the right place. I am here to tell you that I live and breathe cookbooks. I recipe-test almost every day of the week. Cookbook publishing is my life. I can tell you that publishing a cookbook is not such a daunting task, especially if you get the things right from the start.
When you create your own cookbook, it is imperative to know exactly which aspects of your new cookbook template are important for your end users and which one are not so important.
Mistakes to Avoid
If you want to create the best cookbook possible, here are 4 mistakes to avoid at all costs.
1. Measurement: while American cooks use pounds and ounces, European ones use grams and liters. You need to make sure you have both measurements listed if you are planning to sell your book on both continents.
2. Format: there is probably nothing worse when launching your cookbook than to print it in a miniature typeface. Remember, your readers will more than sure read the recipe from a messy kitchen counter, not from the comfort of their sofas. Always go for large fonts when formatting your cookbook.
3. Ingredients: make sure you only use ingredients that are available at the market or store. You don’t want your readers to go all the way to China to order that special chili pepper.
4. Equipment: do not simply assume that all of your readers have a high-end kitchen equipped with all the raging stuff and equipment. Your recipes should be simple enough to be made in a home kitchen that is equipped with the standard appliances.
How to Write a Cookbook – 5 Things to do
If you want to create a cookbook that sells, here are 5 important aspects to incorporate:
1. Great Headnotes: if you really want to be successful with your cookbook, it is important to capitalize on the power of headnotes. A good headnote includes helpful tips and information that tell your readers why you’ve included this recipe in the book. Be creative and explain how this particular recipe captured you.
2. Instant Classics Recipes: your cookbook should stand head and shoulders above all other cookbooks on the market. You should not just list some recipes, but list them using your own words. Instead of common recipes, list some classics that can be tried as an alternative to common recipes. For instance, you can add a new variation of lasagna or mash potatoes and salad.
3. Indexes, sidebars and glossaries: even though you do not need all of these when you are actually cooking, all of these peripheral materials help you to make your own recipe book like a real pro. It’s not just about the information, but about the way you write it down.
4. Details: when you want to make your own cookbook, it is imperative to list your own experiences and add your own details. For instance, you can tell your readers to “fry the chicken until it gets golden” or “until you feel that amazing smell”.
5. Leverage the Power of Art: while good design is essential for selling your cookbook, professional art can give you an unfair advantage over your competitors. Use honest photographs and realistic drawings in order to provide an exquisite experience to your readers.
5 Tips on How to Publish a Cookbook
Now that you know everything you need about formatting your cookbook, it’s time to move to the next and final step which is publishing and promotion.
Here are 5 tips to create your own recipe book and sell it.
1. Prepare a Great Concept
For starters, you have to choose the right recipe book template for your needs. You can find many examples online. Here are some examples I enjoy: https://www.template.net/business/paper-templates/cookbook-template/. If you are creating a cookbook that you hope it will become successful, you need to think of it from a conceptual point of view.
Your book concept should resonate with your target audience and should stir up some positive emotions in them.
2. Create a Design that Sells
The next important part of the publishing process of your cookbook is the design. Always consider your customers’ needs and desires when creating the design. From the quality of writing and aesthetics to the types of recipes and extras, come up with something unique to take your readers by surprise.
The design of your cookbook should make it a success. Consider extra upgrades to make it even more attractive in the eyes of your readers.
3. Identify your Prospects
Before creating a cookbook and selling it, it is imperative to learn who your target niche is. The best prospects are probably your recipe contributors. Add to the list of potential prospects other people who might be interested in what you have to offer. The list should include:
– Members of your organization
– Companies that do business with your organization
– Close friends
– Cooks who love to try new recipes
– Supporters of your cause
4. Find the Right Cookbook Publishers
A necessary part of selling your cookbook is learning how to get a cookbook published. To publish your own cookbook you need to find the best publishers out there. You can search online for “Cookbook Publishers” to get an idea of what you need. Here is a great site that could help you turn your dream to reality: http://cookbookpublishers.com/.
5. Sell Early
Writing a cookbook is all about design. On the other hand, making a cookbook is about building an audience, hiring a team, weighing production costs, publicity and distribution. You need to hire the best in cookbook printing and sell your cookbook as soon as possible.
Take orders from your customers and spread the word further on. Contact local businesses and create a powerful marketing and PR campaign in your location. Once your cookbook arrives or it is available online, start distributing cookbooks at half the price to everyone who has pre-ordered the product.
You have now learned how to make a recipe book that sells. Now that you also know how to publish your cookbook, start your journey in the world of cookbook publishing and enjoy a huge success.